Keyword research is an essential element to succeed in internet marketing. No matter the process you are applying to drive traffic towards your website, you have to perform appropriate keyword research. It is the holy grail of all internet marketing.
The initial step required for this keyword research guide is to choose a niche. After having chosen the niche you want to exploit, the next phase is to begin researching. You will mainly need a keyword research tool. Most folks use Google keyword suggestion tool. The truth of the matter is which you are required not count only on this tool alone, keyword research tools like keyword elite and micro niche finder are also extremely important. Why? It is because you could find untapped keywords using these tools. They will provide comprehensive results on any keyword you are analyzing like number of websites ranking for such keywords in their title, URL, body, how competitive the keyword is, whether it can rank on first page of Google and the remainder of others.
Immediately after picking a niche and picked up a keyword research tool, the next step is to begin researching. I will use acne to describe how to do right keyword research. Let say the niche you want to exploit is about acne and the product you would like to use to market it is an acne treatment cream. What you will need to do is to simply plug “acne” into the keyword research tool and click on the search button. The search tool will generate a listing of acne keywords searched at search engines. Because you are marketing a product relating to a solution, you have to go for solution-providing keywords. Targeted keywords like acne cream, best acne cream, cheap acne cream, acne treatment cream etc must be picked by you. You don’t have to select keywords like causes of acne, symptoms of acne, types of acne and most of other non-targeted keywords that do not supply a solution and may not get you potential buyers.
Then right after getting a number of solution-providing keywords, copy and paste them into a notepad. Select some of those keywords and plug it into the keyword research tool. This time you will notice long tail keywords. Long tail keywords are simple to rank at Google than short tail keywords. An example of short tail keywords is “cure acne” while an example of long tail keywords is “cure acne naturally in one week”. I believe you will realise with me that it will be difficult to rank for “cure acne” at Google but the second keywords can be ranked for. With a tool like keyword elite or micro niche finder, it will be possible so that you can discover long tail keywords which Google keyword suggestion tool will not offer you.
A fascinating way to determine a keyword that will be simple to rank at Google is to search it in quotes at Google. If it returns under 100,000 results, then believe me when I tell you that it’ll be easy to rank at first page of Google. This concept is even great for Ppc. This is because that you not find more competitors for this keyword; this implies that you are likely to bid less money for this keyword than the short tail keyword. The secret of using long tail keyword for Pay per click is that people who search them are mostly potential customers and not surfers.
