One of the best ways for local businesses to promote themselves is by getting local search engine traffic. Let’s take a look at a few local SEO strategies that will get your site ranking better.
One thing you can do to get as much as you can from local searches is to make sure you’re listed with the big names in the industry. Of course this means Google Maps and Yahoo! Local. These are the biggest names you can list with, so you should focus on that first before you think about moving forward. The idea is that, by listing with these names, you’ll get more traffic from the search engines than you’ll know what to do with. It’s not difficult to list yourself with Google Maps. You just need to follow a simple process to complete the application, after which you will be either emailed or telephoned for the verification purposes. As soon as you get verified, it will take up to 4 to 6 weeks to find yourself in the local listings part of the search results. Similarly, coming to Yahoo! the process is the same, except that you don’t need to go through the verification. Yahoo! even lets you tailor your business listing how you want it.
While Google takes a long time to approve you, Yahoo! approves applicants quickly. Don’t forget to do this or else you’ll find getting targeted traffic quite difficult. Most local websites that are targeted by local businesses are fine with the idea of a business owner asking customers to log on to the site and leave reviews (Yelp is a good example of this). Because this is allowed and you can benefit from it quite a bit, why not do it? Make sure you let your clients know about this in as many ways as you possibly can. All you have to do is include a line that says “we’d be very grateful if you could put a review for us on LocalWebsiteWhatever.Whatever.” Obviously you cannot control these reviews’ content but, whether they are good or bad, the reviews can add credibility and reliability to your company’s profile (which is nice for the new customers). This is one tip that you need to put into practice no matter what else you do because it has the potential to really help you out with your business’s rankings online.
It is also very smart to work on getting your company listed in the Yellow Pages directory (and other directories like it). Other good directories to begin with are SuperPages.com, YellowBook.com and YelloPages.com. It is notable that YellowPages.com gets tons of local searches each month (over 100 million) and they still offer free listings too. At the same time, SuperPages.com is well known for sending their listed businesses to the major sites like About.com and MSN. You can have a very basic listing with them for free.
In conclusion, by keeping these local SEO strategies in mind, you can get more traffic and better ranking for your local business.
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