Two guys are within the jungle once they see a lion operating in the direction of them. Frantically, one of the males begins putting on his running shoes.
Surprised, the other man says “What are you thinking you can’t outrun a lion!!!”
“I don’t need to outrun the lion,” said the man, “I just must outrun you.”
This story may be very relevant to SEO strategy.
It’s not all the time essential to be the best or the quickest or the strongest within the jungle – you don’t have to be able to outrun the lion – you simply have to be slightly higher than your competition.
There isn’t a such factor as the “completely optimised” website or the “good Search Engine Marketing strategy” – there may be all the time something more you can do; extra backlinks to get, more content material to post.
So the purpose is to only do what it takes to be better than your competitors. The truth is, doing this may mean you obtain better outcomes with out ever wasting excess effort.
Take into account this…
While you perform a Google query you get a page of 10 results. The second result on this page may be anticipated to get 21% of traffic, which sounds fairly high
BUT! The primary result might be anticipated to get forty two% of visitors…
This is a huge distinction – the primary search result gets double the natural visitors of the second.
So what’s the distinction between the 2 websites? Has the first rating end result carried out twice the work of the second ranking web site?
No means!
In truth, the positioning that is in second place is perhaps equal in almost each single solution to the location in first place:
·    the identical PageRank
·    the same domain age
·    the same on web page optimization elements such as keywords in title and meta tags
The distinction could possibly be one thing as small as one backlink on the #1 web site being higher high quality than one on the #2 site.
Just one hyperlink!
This is the reason it’s so important to recollect the theme of competition…
…One hyperlink might mean the difference between forty two% of visitors and 21% of visitors…
…Which implies twice (or half) as many visitors, choose-ins and gross sales on your site.
With 21% of visitors doubtlessly hinging on something as small as one backlink you may make your method to the search engine optimisation of your web site more focused.
You should find out how fast your competition is running – do not forget that you don’t must outrun the lion, simply your competitor.
When conducting your SEO, examine your competition closely. Have a look at the specifics of their web site and ask your self two questions:
1.    How much time, money or effort will it take for me to equal the success of my opponent?
And the second, more essential question
2.    How can I exceed their outcomes?
We’ve seen that small differences can result in dramatically totally different levels of anticipated visitors, and due to this fact the potential incomes energy of your site.
However the laborious fact is, it’s not always so simple as constructing one more link. In case you can construct hyperlinks, so can your competitors. Anything you can do, they can do too – and if every of you starts committing sources to being higher than your opposition (and you get drawn into a “link-battle”), you may each lose out.
So, wherever you possibly can, it is advisable to search for ways which you can uniquely unbalance the playing field – to offer your self an advantage that your rivals cannot compete with in the long run.
It could be your capability to supply greater high quality content, your capacity to make the most of your relationships in your market, or your skill to enlarge your  Internet Marketing training efforts using a leveraged search engine marketing strategy.
Till then keep in mind – to get forward in the various search engines, you don’t need a “excellent” website positioning strategy – you simply need an advantage (regardless of how large or small) over your competitors.